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STEM outreach program for Latino youth

with Nissan North America

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Director of the Nissan Americas Diversity Office, Robert Wilson (now CST partner), hired Culture Shift Team partners Ann Gillespie and Marcela G´0mez to engage Latinx students in the branding of the corporation’s Latino community outreach plan which focused on increasing access to STEM and educational opportunities.

 

The team was also tasked to create assets for the campaign. For the project CST engaged one of Nissan’s community partners, a Latinx college student group called Futuro Inc, to help with the brand development.

 

The Futuro students gathered to help create the name of the STEM outreach program for Latinx youth, selected the logo from design proposals, and helped to select a thank-you gift for students participating in Gen I events to share with a parent or mentor. The students created the name that was relevant in both English and Spanish.

 

GEN I, or “Generation Innovation”, is a word play on the common generational age grouping conventions “Gen X” or “Gen Y”. Specifically, they are students in the young millennial and post- millennial age group of 14 and 21.

 

GEN I students are innovative, ambitious, technologically savvy, family-oriented and eager to make an impact on their communities.

Naming It With Nissan

Director of the Nissan Americas Diversity Office, Robert Wilson (now CST partner), hired Culture Shift Team partners Ann Gillespie and Marcela Gómez to engage Latinx students in the branding of the corporation’s Latino community outreach plan which focused on increasing access to STEM and educational opportunities.

 

The team was also tasked to create assets for the campaign. For the project CST engaged one of Nissan’s community partners, a Latinx college student group called Futuro Inc, to help with the brand development.

 

The Futuro students gathered to help create the name of the STEM outreach program for Latinx youth, selected the logo from design proposals, and helped to select a thank-you gift for students participating in Gen I events to share with a parent or mentor. The students created the name that was relevant in both English and Spanish.

 

GEN I, or “Generation Innovation”, is a word play on the common generational age grouping conventions “Gen X” or “Gen Y”. Specifically, they are students in the young millennial and post- millennial age group of 14 and 21.

 

GEN I students are innovative, ambitious, technologically savvy, family-oriented and eager to make an impact on their communities.

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BASED IN NASHVILLE

OFFICES IN
DETROIT | NEW YORK | PITTSBURGH
SOUTHERN CALIFORNIA | SOUTH FLORIDA

You can reach our team at: connect@cultureshiftteam.com ​or call +1 615.606.2772

Let us know how Culture Shift Team can help!

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