Gain confidence and language necessary to lead inclusively and contribute to the organizational DEI strategy. One-on-one or small group sessions led by experienced DEI practitioners create a safe space to tackle charged issues and develop an action plan.
Combined with training DEI coaching helps leaders apply practical principles to their day-to-day approach to inclusion and managing
diverse teams.
STEM outreach program for Latino youth
with Nissan North America

Director of the Nissan Americas Diversity Office, Robert Wilson (now CST partner), hired Culture Shift Team partners Ann Gillespie and Marcela G´0mez to engage Latinx students in the branding of the corporation’s Latino community outreach plan which focused on increasing access to STEM and educational opportunities.
The team was also tasked to create assets for the campaign. For the project CST engaged one of Nissan’s community partners, a Latinx college student group called Futuro Inc, to help with the brand development.
The Futuro students gathered to help create the name of the STEM outreach program for Latinx youth, selected the logo from design proposals, and helped to select a thank-you gift for students participating in Gen I events to share with a parent or mentor. The students created the name that was relevant in both English and Spanish.
GEN I, or “Generation Innovation”, is a word play on the common generational age grouping conventions “Gen X” or “Gen Y”. Specifically, they are students in the young millennial and post- millennial age group of 14 and 21.
GEN I students are innovative, ambitious, technologically savvy, family-oriented and eager to make an impact on their communities.
Naming It With Nissan
Director of the Nissan Americas Diversity Office, Robert Wilson (now CST partner), hired Culture Shift Team partners Ann Gillespie and Marcela Gómez to engage Latinx students in the branding of the corporation’s Latino community outreach plan which focused on increasing access to STEM and educational opportunities.
The team was also tasked to create assets for the campaign. For the project CST engaged one of Nissan’s community partners, a Latinx college student group called Futuro Inc, to help with the brand development.
The Futuro students gathered to help create the name of the STEM outreach program for Latinx youth, selected the logo from design proposals, and helped to select a thank-you gift for students participating in Gen I events to share with a parent or mentor. The students created the name that was relevant in both English and Spanish.
GEN I, or “Generation Innovation”, is a word play on the common generational age grouping conventions “Gen X” or “Gen Y”. Specifically, they are students in the young millennial and post- millennial age group of 14 and 21.
GEN I students are innovative, ambitious, technologically savvy, family-oriented and eager to make an impact on their communities.


