CultureConnect is a blended strategic marketing approach to spark and sustain community interest from your multicultural markets. Our approach combines traditional with tailored community branding and customer experience marketing strategy. CultureConnect allows for the creation of unique, exclusive opportunities to showcase your retail operations while also building authentic, sustainable relationships with key community stakeholders.
LATINO MARKET 360° REVIEW
Local market assessment
In-store customer experience
Customer and employee focus groups
Marketing tools review
Employee cultural competence
CultureConnect helps tailor the customer
experience for the growing Latino population
in your market. The more your retail operation
is engaged, the more traffic will increase.
The CultureConnect team identifies low
hanging fruit, which can have an immediate
impact on Latino conversions.
How will CultureConnect increase your market share?
Expand your retail operation’s brand awareness and share of voice into the fastest growing market in your area.
Develop authentic relationships that drive the Latino sales experience.
Create trust with a demographic known for being loyal multi-generational customers.
Leverage intentional, culturally accurate marketing tools and community connections.
Services to Increase Share of Voice:
The CultureConnect process assesses opportunities to increase or
improve sales and marketing, customer experience, brand opinion and share of voice.
In-store Customer Experience Assessment
Short-term and Long-term Recommendations
Six-Month Post Assessment