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Paola Serrano

Digital Design Specialist 

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Paola Serrano has more than 20 years of experience in graphic design, web design, and brand image creation for corporations, non-for-profit organizations, and personalities. 

 

In her position as Digital Design Specialist at CST, Paola assists in the development of marketing campaigns for clients by designing culturally and linguistically appropriate communication tools to create higher impact with target audiences. Internally, Paola, is a member of the team who leads the creation of CST’s brand image and marketing pieces. 

 

Before moving to the United States, Paola worked in the creative department of an advertising agency in Bogotá, Colombia. Paola holds a Bachelor of Graphic Design and Visual Communications from Universidad de Estudios Creativos in Bogotá, Colombia. For Paola, graphic design is more than a career, it is a passion she has followed her entire life giving her the impetus for continuously learning new styles and techniques.

 

Paola was a member of the inaugural ELLA (Entrepreneur Latina Leaders of America) program of the Tennessee Latin American Chamber of Commerce. She has lived with her family in Nashville, TN since 2000.

Culture Shift Team
As culture strategists, CST offers education and expertise to align business strategies to better connect with customers, strengthen workplace communities,  and develop informed leaders ready to execute on organizational imperatives. We provide business consulting, education, communications, and public relations consulting. CST is headquartered in Nashville, with additional offices in Detroit, Southern California, and South Florida.

You can reach our team at: connect@cultureshiftteam.com ​or call +1 615.606.2772

Workplace Culture Lens™ Framework 

  • Leadership Development

  • Team Development

  • Enterprise Transformation

Workplace Culture Lens™ Professional Development Path

  • Individual Culture Map™

  • WCL Foundational Course

  • Facilitator & Coach Train-the-Trainer Certification

  • Culture Strategist Certification

Consulting Services: Culture Strategists

  • PR Approach with Customers and Community

  • Organizational Transformation & Change Management

CST's Certifications Include: 

  • Women’s Business Enterprise (WBE) with the Tennessee Governor’s Office of DBE

  • Small Business Enterprise (SBE) with the Nashville Davidson County Metropolitan Government 

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Culture Shift Team is recognized by SHRM to offer Professional Development Credits (PDC) for SHRM-CP® or SHRM-SCP® recertification activities.

©2026

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