Hispanic Markets & Cross-Cultural, Multicultural Communications Expert
S P E A K I N G T O P I C S
Communicating & Building Trust Across Cultures
So you Want to Reach the Hispanic Market...Which Ones?
Effectively Reaching the U.S. Hispanic Consumer
As a founding partner of Culture Shift Team, Marcela Gómez, leads CST’s multicultural marketing and public relations division. With over 30 years of experience effectively connecting with diverse and continuously changing U.S. demographics, Marcela helps clients understand and develop new target markets. Marcela has worked with universities, public utilities, packaged goods companies, consumer, corporate, nonprofit and business-to-business clients in industries such as transportation, education, government, banking and finance, wireless, sports, food, health care, and the arts. Her expertise includes the development of marketing, communications and grassroots campaigns, from conception and brand development to production.
Marcela earned her bachelor’s degree in advertising from Universidad Jorge Tadeo Lozano in Bogotá, Colombia. Prior to co-founding Culture Shift Team, Marcela was president and CEO of Hispanic Marketing Group, a full-service bilingual, bicultural advertising agency that she founded in Nashville in 2002.
She is the past president and board chair of the Tennessee Latin American Chamber of Commerce, and founder of the Entrepreneur Latina Leaders of America program in Nashville. She has served on boards of directors for the Nashville Area Chamber of Commerce, the YWCA, and the Tennessee Independent Colleges and Universities Association among others.
Central & South American: 54.8%
East European: 13.3%
Ashkenazi Jewish: 3.5%
North African: 1.5%
West Asian: 0.9%
MARCELA'S CLIFTON STRENGTHS RESULTS:
Activator. Strategic. Maximizer.
Significance. Self Assurance.