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Multicultural and Inclusive Advertising

and Communications Expert​​

S P E A K I N G  T O P I C S

Communicating & Building Trust Across Cultures

So you Want to Reach the Hispanic Market...Which Ones?

Effectively Reaching the U.S. Hispanic Consumer

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Marcela is founding partner and CEO of Culture Shift Team, with over 30 years of experience effectively helping organizations connect with diverse and continuously changing U.S. demographics. Marcela leads CST’s inclusive marketing and advertising team, working with clients helping them understand and develop new target markets. Marcela has worked with corporate, public utilities, packaged goods companies, consumer, universities, nonprofits, and business-to-business clients in industries such as transportation, education, government, banking and finance, wireless, sports, food, health care, and the arts. Her expertise includes the development of marketing, communications, and grassroots campaigns, from conception and brand development to production. 


Marcela holds a bachelor's degree in advertising from Universidad Jorge Tadeo Lozano in Bogotá, Colombia. Before co-founding Culture Shift Team, Marcela served as the president and CEO of Hispanic Marketing Group, a full-service bilingual, bicultural advertising agency she established in Nashville, TN, in 2002.


Marcela's commitment to leadership and community involvement is evident through her active roles on various boards and organizations. She currently serves as the president-elect of the National Speakers Association New York Chapter. Marcela has also held positions such as the past president and board chair of the Tennessee Latin American Chamber of Commerce and founder of the Entrepreneur Latina Leaders of America (ELLA) program in Nashville. Additionally, she has contributed her expertise to organizations like the Nashville Area Chamber of Commerce, the YWCA, and Conexión Américas.


Residing in New York City since December 2020, Marcela continues to inspire and empower audiences with her wealth of knowledge and passion for inclusive marketing and community engagement.

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