Gain confidence and language necessary to lead inclusively and contribute to the organizational DEI strategy. One-on-one or small group sessions led by experienced DEI practitioners create a safe space to tackle charged issues and develop an action plan.
Combined with training DEI coaching helps leaders apply practical principles to their day-to-day approach to inclusion and managing
diverse teams.
.png)
MARCELA GÓMEZ
Marketing and Communications Expert
S P E A K I N G T O P I C S
Communicating & Building Trust Across Cultures
So you Want to Reach the Hispanic Market...Which Ones?
Marcela Gómez, a seasoned leader with over 30 years of experience in marketing and communications, is a co-founder of Culture Shift Team (CST). She has successfully navigated the complexities of the U.S.’s diverse and evolving demographics as well as international markets leading CST’s inclusive marketing, community outreach, and advertising efforts with strategic insight and cultural fluency.
Marcela’s expertise spans multiple sectors, including transportation, education, government, finance, healthcare, and the arts. She is known for developing comprehensive, results-driven marketing strategies—from branding and campaign ideation to execution—tailored to a broad client base that includes Fortune 500 companies, public utilities, consumer brands, universities, and nonprofit organizations.
Before launching CST, Marcela founded and led the Hispanic Marketing Group, a pioneering bilingual and bicultural advertising agency based in Nashville, TN, established in 2002. She holds a bachelor's degree in advertising from Universidad Jorge Tadeo Lozano in Bogotá, Colombia.
Marcela is a prominent figure in community and professional leadership, currently serving as immediate past-president of the National Speakers Association New York City Chapter. Her leadership journey includes roles such as past president and board chair of the Tennessee Latin American Chamber of Commerce and founder of the Entrepreneur Latina Leaders of America (ELLA) program. Her community service extends to contributions with organizations such as the Nashville Area Chamber of Commerce, the YWCA, FUTURO, and Conexión Américas.
Her son, Esteban Pedraza, a talented independent award-winning filmmaker based in New York City since 2009, continues to make his mark in the film industry. His latest work, "Bogotá Story," garnered acclaim at the 2023 Venice International Film Festival and won the prestigious 2024 Palm Springs Shortfest, securing an Oscar Qualifying award.