Pilar Arrieta
Client Executive

Pilar Arrieta has spent more than a decade developing and implementing strategies to close health care gaps in Hispanic communities throughout Middle Tennessee. Previously, she has run art galleries in Nashville and Fort Lauderdale, Fla., and has coordinated arts, culture and education programs with multiple schools and nonprofit organizations. Pilar has received numerous awards from local law enforcement for her work in Hispanic communities and was named TennCare’s Best Community Outreach Coordinator in 2013.

Pilar leads Culture Shift Team's office in Miami.

Adrianna Flax
Client Executive

Adrianna Flax is a ten-year veteran of the nonprofit sector, connecting donors to high impact giving, helping organizations communicate impact, and working to promote social justice. She is also a consultant, providing clients with tailor-made solutions to their most challenging problems. As a former executive at the YMCA of Middle Tennessee, Adrianna designed and implemented training, lead teams, and worked to improve the status of multicultural communities in Nashville. With expertise in diversity & inclusion, business development, and philanthropy, Adrianna uses her intersectional identity to develop creative solutions and solve complex problems.

Jennifer Novo
Client Executive

Jennifer Novo is a dedicated champion of diversity in higher education; for over seventeen years she has taken on various roles learning the ins and outs of campus life. Her work as faculty and staff, in areas related to student retention, access and success, instruction, and student advising have given her the capacity to have a better understanding of how to address the issues that concern students and administrators. During her time in higher education, she has held various roles including Director of Student Success, University Student Retention Specialist, Dean of Student Success, and Director of Academic Enhancement Center. She played a critical role in the development of various campus-wide efforts to decrease student attrition. She is committed to student success. In 2018, she received the Academic Advancement Award from Middle Tennessee State University’s Office of Intercultural and Diversity Affairs and became a Climate Reality Leader.

Jennifer serves as Executive Director of FUTURO, Inc.

Mary Ortiz
Customer Experience Specialist

Mary Ortiz brings top-notch, front-of-house service to Culture Shift Team as a logistics and operations manager. In addition to being the direct contact for event management, audience research and customer service, Mary also assists in data collection and analysis across client teams. Her experience in small business operations and bilingual customer relations produces measurable results for clients looking for quick solutions to complex problems.

Luisa Ballesteros
Digital and Social Media Specialist 

Luisa F. Ballesteros Cortés joins Culture Shift Team as a marketing analyst, having recently graduated from Tennessee Tech University. Luisa helps develop the agency’s multichannel marketing strategy, investment, and execution through extensive market research. On the client-side, she analyzes, manages and optimizes social media campaigns. Fluent in Spanish and English, Luisa tailors culturally-relevant messages that go beyond translation to connect with target audiences.

Luisa works from the Culture Shift Team's office in Detroit.


Contact us for a conversation about your work. Proposals are customized to meet your needs.


Tel: 615-606-2772

1033 Demonbreun St., Suite 300, 

Nashville, Tennessee, 37203

(Industrious Nashville)


© 2018 Culture Shift Team