Luisa Ballesteros

Multicultural Markets Specialist

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Luisa helps develop the agency’s multichannel marketing strategy, investment, and execution through extensive market research from our Detroit office. On the client side, she researches and analyzes data, manages and optimizes social media campaigns, and supports the community outreach team. Fluent in Spanish and English, she tailors culturally relevant messages that go beyond translation to connect with target audiences.​

 

Born in Bogotá, Colombia, Luisa moved to the U.S. in 2014 to pursue a degree in International Business and Culture from Tennessee Tech University. This experience allowed her the opportunity to begin to understand the differences between these two cultures as well as how diversity can boost positive outcomes for everyone.